DRS Audit

Understand what is holding your revenue back.

We review measurement, investment, distribution, conversion and CRM to separate configuration issues, commercial opportunities and information gaps.

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WHEN IT MAKES SENSE

Your hotel invests in campaigns, channels and technology, but the reports do not always reconcile with bookings or explain which decisions deserve attention first.

For hotels and groups seeking clarity before increasing investment or changing strategy. You can also engage any of the other solutions directly.

Independent service · Proposal on request

SCOPE

What we can work on together.

Website-to-booking-engine measurement: events, transactions, duplicates and reconciliation with available commercial data.
Channel investment, acquisition costs and budget allocation criteria.
Rate and product parity, availability, promotions and the booking journey using comparable conditions.
CRM data quality, segmentation, automation and measurement of recovery and repeat bookings.
Marketing Mix Modeling feasibility: data history, quality and variation, assumptions and analytical limitations.

DELIVERABLES

What turns the work into value.

01Executive diagnosis with findings and available supporting evidence.
02Measurement map and discrepancies between sources.
03Commercial baseline with documented assumptions and information gaps.
04Opportunities prioritized by impact, effort and dependencies.
05A 90-day plan and a findings review with your team.

A foundation for deciding what to fix, what to validate and where to focus resources. Building an advanced MMM model requires a separately defined scope and proposal.

SPECIFIC QUESTIONS

The diagnosis follows the evidence.

Do your reports tell the same story as your sales?

A decision can look profitable in an advertising platform and tell a different story in your booking engine or PMS. We compare those sources.

Ecommerce, booking events, unique transaction identifiers, value and currency.
Website-to-engine continuity: domains, UTMs, referrals and consent.
Bookings, cancellations and refunds, using the information available.

What you get: A measurement map, documented discrepancies and priorities for building a dependable baseline.

How do you decide where the next dollar goes?

We review how investment is allocated and the information your team uses to increase, reduce or maintain a budget.

Investment by channel, market, campaign and comparable period.
Available revenue, cancellations and acquisition costs.
Attribution windows, overlaps and commercial constraints.

What you get: A comparable channel view and allocation scenarios with explicit assumptions, information gaps and decision criteria.

What does each channel contribute beyond its platform’s claims?

We assess whether your data can support Marketing Mix Modeling to estimate contribution and explore budget changes.

History, granularity, consistency and variation in investment and sales.
Available demand, seasonality, rate and promotion factors.
The need for controls, experiments and assumption validation.

What you get: A data-readiness assessment and a modeling roadmap. Model development is quoted separately where viable.

Can guests find the same stay on better terms elsewhere?

We compare your direct offer with the agreed channels and review the path to a completed booking, starting with mobile.

The same dates, room, occupancy, benefits and availability.
Taxes, fees, currency, cancellation and eligibility conditions.
Mappings, promotions and friction between website, engine and payment.

What you get: A discrepancy and friction matrix, causes to validate and a correction priority list. Observed gaps are distinguished from proven lost sales.

Is your CRM working as hard as it costs?

We review how the tool is used and its role in the guest relationship, alongside its commercial results.

Licenses, operating costs, available features and actual adoption.
Segments, database quality, automations and active communications.
Objectives, attribution and verifiable bookings; opens and clicks assessed separately.

What you get: A utilization map, activation opportunities and indicators for measuring efficiency and commercial value.

The audit assesses Marketing Mix Modeling feasibility based on the history, quality and variation in your data. Building and maintaining an advanced model requires its own scope. Economic opportunities are estimated with explicit assumptions; they are not presented as proven losses without sufficient evidence.

A clear scope before we begin.

We agree on available sources, responsibilities, timeline and deliverables. Implementation, ongoing operation, media investment and licenses are defined in the relevant proposal.

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THE NEXT STEP

Let’s talk about what your business needs.

Clear objectives, agreed scope and a tailored proposal. Let’s start with your challenge.

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